Home » Case Studies » Mazda MX-5 social media campaign across Cornwall and Devon

Mazda MX-5 social media campaign across Cornwall and Devon

Project overview

We partnered with Mazda Europe and lifestyle photographer Sam Rogers to create a social media campaign for the brand-new Mazda MX-5. Shot across Cornwall and Devon, this project showcased the car’s design and driving experience against epic landscapes.

As a leading South West-based video production agency, we love showing off our region while producing eye-catching content for global brands. Working with Mazda allowed us to combine their exceptional automotive design with our creative skills and local experience.

Are you ready to share your next big story? If so, tell us more. We’d love to collaborate.

  • Initial consultation to develop campaign direction
  • Pre-production (storyboarding, location scouting, logistics)
  • Production (filming on location, FPV drone operation, direction)
  • Post-production (edit to match Mazda’s brand, sound design, colour grade)
  • Ongoing collaboration with Mazda’s creative team for review and feedback

Key deliverables:

  • 8 engaging social media reels
  • High-quality visuals that reflect the Mazda brand
  • Authentic lifestyle storytelling
  • Social-ready content

About the client

Mazda is a world-leading Japanese car manufacturer, known for their innovation, precision, and sleek designs. We worked directly with Mazda Europe for this project.

About the collaborators

This project was a true creative collaboration. We teamed up with Sam Rogers (Mazda’s point of contact), a Cornwall-based photographer and content creator with a well-deserved reputation for creating stunning shoots.

Sam regularly works with global adventure brands such as Columbia, Mount Gay Rum, Isuzu, Huckberry, and a wide network of outdoor influencers and surfers. View Sam’s work on Instagram.

We also worked with Leigh Rose, who shot our behind-the-scenes photos; Liam Race, our model for the campaign; and Tom Dear, who co-produced and supervised the shoot.

Creative team reviewing Mazda MX-5 campaign footage on set

What challenges did the client face?

Mazda wanted a fresh, bold set of social-ready visuals that would stand out. The brief was to capture the MX-5 in stunning, authentic locations across the South West and Cornwall.

These places required our crafty eye and deep local knowledge to find the perfect set-ups, which included hidden-away cliff edges and a remote abandoned airfield.

Dynamic shot of Mazda MX-5 sports car during social media campaign in Devon

Why they chose us

Mazda chose us for our reputation. We are known as some of the best drone videographers in the South West and UK, and with an abundance of experience capturing unique angles with our ground team and finishing off with perfectly polished edits.

production team collaborating during campaign review session

The solution we created

Creative Approach

We worked closely with Mazda and creative collaborator Sam Rogers to produce a sleek campaign that would feel on brand with Mazda’s social media, while adding in the unique flair that our two brands are known for.

Our combined local knowledge meant we could select the perfect locations that would showcase the speed and qualities of the MX-5.

  1. Abandoned airfield in North Devon – this vast, open landscape enabled us to capture the speed and sleek design of the car against the rustic, yet beautiful North Devon forests and open moorland.
  2. Winding roads into St Ives – showcasing the freedom of driving through the South West’s rolling countryside.
  3. Cliff edges of St Agnes, in Cornwall – dramatic coastal scenery, timed perfectly for the late summer sunsets to showcase the elegance of the car.

Techniques used

We used a range of filming techniques to elevate the visuals. We drew inspiration from iconic car films, like James Bond, and action scenes to create dynamic camera movements.

  • FPV drone footage for immersive driving shots
  • Cinematic drone sweeps for wide landscape visuals
  • High-frame-rate filming (100fps) for crisp slow-motion shots
  • Clean, minimalist editing to match the Mazda brand style

Frequently asked questions about our video production services

Do you travel for filming?

We’re born explorers and love to tell the stories of brands and communities both near and far. While we are primarily based in Plymouth and do most of our work across the South West and London, we can (and have) travelled nationally and globally.

Additional travel costs and fees may be factored into our service, depending on location.

Our video production prices vary due to the bespoke nature of our work. We treat each client’s needs individually and create customised proposals based on the type of service they require and their expectations. Our baseline day for shooting footage starts at £950 (+ VAT), and our day rate for video editing starts at £500 (+ VAT).

Contact us to discuss your video production project and potential prices.

We’ve helped businesses of all sizes, from local companies like South West Surfacing Specialists to international brands like Salesforce. Our ideal clients are established brands, companies, and non-profit organisations in the sustainability industry. We love building lasting relationships with established organisations who share our core values of quality, creativity, and sustainability and are invested in the project.

Some brands come to us with a clear vision, while others need a little help putting ideas on paper. We offer storyboarding services for video projects that need them to explore creative ideas and get everyone on the same page before filming begins.

That really depends on what you want to achieve and the audience you’re targeting. Promo videos are excellent for promoting a new product or service, while brand documentaries can send powerful messages about an important cause. You can also use social media videos to raise brand awareness and engage your target audience.

Our services flex to your specific goals. If you’re unsure what you’re looking for, get in touch and bounce ideas off our video team.

Ready to bring your vision to life? Get in touch

At SW Productions, we’re leading the way in the South West video production industry. We bring ideas to life with bold creativity, cutting-edge technology, and a knack for storytelling. Call us today on 01752 270 773 or tell us about your idea, and let’s get the ball rolling!
Want to learn more about our video production work? Take a look at our case studies.