We were invited by Vikkstar123 to film one of the biggest creator-led sporting events in the world: the Sidemen Charity Match at Wembley Stadium.
And this wasn’t just any match day.
The stadium sold out in 60 minutes. 90,000 fans filled the stands. Some of the biggest names in online entertainment were on the pitch. The atmosphere was unreal from the moment we arrived.
With official media passes, our team was right in the middle of it all, capturing everything from the noise of the crowd to the raw emotion pitch-side. Our job was to document the scale, energy, personalities, and cultural impact of the day, then quickly turn it into social-first content designed for maximum reach across Instagram and TikTok.
Are you planning a live event in London you want to share far and wide? Tell us more and let’s collaborate.
Beyond views and engagement, the content became part of the wider cultural footprint of
the event.
Our footage was:
The project demonstrates SW Productions’ ability to operate at the highest level of creator-led live events, delivering fast, emotionally-driven content that performs at scale.
This project came to us through our established relationship with Vikkstar123, one of the founding members of the Sidemen and a huge name in modern creator culture. Known for his gaming content, music projects, and hands-on role in shaping Sidemen live experiences, Vikkstar played a key part in bringing this project together.
Key deliverables:
The Sidemen are one of the most influential creator collectives in the world, known for their global audience, large-scale live events, and record-breaking digital content. Built around a group of UK-based YouTubers, they’ve evolved from online entertainment creators into a powerhouse media brand, spanning YouTube, live events, merchandise, and charity initiatives.
Their annual charity football match at Wembley Stadium has become one of the biggest creator-led sporting events globally, consistently selling out in minutes and raising millions for charity while bringing together some of the biggest names in online entertainment.
The Sidemen Charity Match isn’t just a football game, it’s a live entertainment phenomenon.
That brings a unique set of challenges:
With huge personalities on the pitch, like KSI, Angry Ginge, Danny Aarons, Italian Bach, and Jack Joseph, every moment had the potential to go viral. We needed to be everywhere at once.
Vikkstar chose to bring us in because we’d already built trust through previous work together.
We’d filmed and edited his multicam set productions before, delivering high-quality content with fast turnarounds and a clear understanding of what works for large online audiences. So when the Sidemen Charity Match came around, he already knew how we worked, how quickly we could move, and the quality we could deliver under pressure.
When the opportunity came to cover the Sidemen Charity Match at Wembley, that relationship made the decision easy. We were trusted to operate inside one of the biggest creator-led live events in the world and deliver content that could travel across platforms almost instantly.
We focused on immersive, high-energy storytelling, prioritising emotion, scale, and personality. Coverage was split into three layers that worked together to build a complete picture of the day.
Rather than simply recording the event, our multi-layered approach meant we could build a story around the event as each moment unfolded.
We created a broadcast-style, social-first video using a mix of live voiceovers to give viewers an authentic, real-time sports experience inside Wembley Stadium.
We take great pride in the work we do, but nothing means more to us than hearing your feedback. Take a look at what some of our valued clients have to say.
We’re born explorers and love to tell the stories of brands and communities both near and far. While we are primarily based in Plymouth and do most of our work across the South West and London, we can (and have) travelled nationally and globally.
Additional travel costs and fees may be factored into our service, depending on location.
Our video production prices vary due to the bespoke nature of our work. We treat each client’s needs individually and create customised proposals based on the type of service they require and their expectations. Our baseline day for shooting footage starts at £950 (+ VAT), and our day rate for video editing starts at £500 (+ VAT).
Contact us to discuss your video production project and potential prices.
We’ve helped businesses of all sizes, from local companies like South West Surfacing Specialists to international brands like Salesforce. Our ideal clients are established brands, companies, and non-profit organisations in the sustainability industry. We love building lasting relationships with established organisations who share our core values of quality, creativity, and sustainability and are invested in the project.
Some brands come to us with a clear vision, while others need a little help putting ideas on paper. We offer storyboarding services for video projects that need them to explore creative ideas and get everyone on the same page before filming begins.
That really depends on what you want to achieve and the audience you’re targeting. Promo videos are excellent for promoting a new product or service, while brand documentaries can send powerful messages about an important cause. You can also use social media videos to raise brand awareness and engage your target audience.
Our services flex to your specific goals. If you’re unsure what you’re looking for, get in touch and bounce ideas off our video team.
At SW Productions, we’re leading the way in the South West video production industry. We bring ideas to life with bold creativity, cutting-edge technology, and a knack for storytelling. Call us today on 01752 270 773 or tell us about your idea, and let’s get the ball rolling!
Want to learn more about our video production work? Take a look at our case studies.
